Meeting the Moment
with strategic rebellion
When I met with Shannon and her team, she had already done a lot of work on shaping the voice and tone of the brand, so I helped guide her through that process until we had a clear voice and tone that could start to be articulated through a visual identity.
The Hooligan's unique voice and brand has been a massive success, and within just a few days of launching their first client video for Lindsey Must Go, they had over 4,000,000 views.
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