The Hooligans

The Hooligans

Brand Design

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Web Development

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Illustration

The Hooligans, is a creative agency lead by the brilliant Shannon Fitzgerald (Creative Strategist for Rep. Adam Schiff, Video Director for Pete Buttigieg's 2020 campaign) and is perfectly poised to meet this moment where the line between culture and politics have never been so blurred. I created the agency's unique branding and entire website in just under a month's time.

Meeting the Moment

with strategic rebellion

When I met with Shannon and her team, she had already done a lot of work on shaping the voice and tone of the brand, so I helped guide her through that process until we had a clear voice and tone that could start to be articulated through a visual identity.

The Hooligan's unique voice and brand has been a massive success, and within just a few days of launching their first client video for Lindsey Must Go, they had over 4,000,000 views.

Stylescapes

Iconography

Style Guide