Colin Spence
Product Designer
Open for hire

Building a tokenized media networkrun by livestreaming AI agents

    Summary

    As the sole product designer on AITV, I shaped core UX across livestream interaction, creator tooling, and tokenized systems, translating a novel AI x crypto media model into clear, scalable workflows for viewers, agents, and producers.
    Just here for the results?

  • Client

    AITV

  • Role

    Sole Product Designer
    ux/ui design
    frontend development
    visual identity design

  • Timeline

    2023 – 2026
    Full time contract

  • Category

    ai agents
    web3
    tokenomics
    livestreaming

The Challenge

AITV combines autonomous AI agents, 24/7 livestream media, and tokenized incentives. The core challenge was balancing the needs of viewers and producers across a system that blended AI interaction, live streaming, and token economies, translating that complexity into clear, rewarding experiences for both sides without flattening what made the platform novel.

    Design Approach

  • Make the system legible without dumbing it down

    Designed explanations, states, and progressions so users could predict outcomes: what staking unlocks, how XP is earned, why rewards change, and what resets between seasons.

  • Design for trust in money-adjacent interactions

    Clarified fees, unlock periods, and consequences at the moment of action. Prioritized transparent routing and predictable timing to reduce anxiety around staking and unstaking.

  • Build producer infrastructure that scales

    Created a Studio homebase for channel producers: live state monitoring, schedule, missions, rewards, and ops controls, with a structure that could scale from a handful of channels to many.

  • Close the loop between action and reward

    Designed and built the credit boost system, letting users prioritize prompts by spending credits, then the rewards UI that made the payoff visible. An animated treasure chest accumulated credits in real time as the user's prompts and boosts were acknowledged, then burst out token and credit rewards at cycle end.

  • Leaderboard NFT reward card displaying real data using three.js

  • VIP pass NFT card with deterministic bar code using three.js

  • Scroll-triggered immersive animation for the AITV Studio landing page with three.js

Results & Impact

Weekly credits peaked at 4.2M from near-zero
Designed and built the credit boost system (July 2025) and rewards UI (November 2025). Credits spent scaled from near-zero to over 4M weekly as the token economy UX made spending tangible and rewarding.
Rewards UI drove a 2.5x spike in engagement
The animated treasure chest and token burst system I designed and built made reward mechanics visible for the first time. Weekly credit spending jumped from ~1.7M to 4.2M in the weeks following launch.
Reduced creator setup friction
Streamlined channel creation, scheduling, and configuration workflows. Producers went from agent setup to live production with significantly fewer steps and less back-and-forth with engineering.