Enabling confident voting for$40M in public goods funding

    Summary

    I co-designed the core voting experience for Optimism's RetroPGF Round 3, helping badgeholders confidently allocate $40M+ USD across 500+ public goods projects by clarifying system state, comparison workflows, and irreversible actions in a live governance environment.
    Just here for the results?
  • Client

    Optimism
  • Role

    Lead Product Designer
    design team of 2
  • Timeline

    2023
    6 weeks
  • Category

    web3 app
    governance
    decentralized funding

The Challenge

Voters needed to allocate $40M+ USD across 500+ projects with uneven evidence, limited time, and irreversible outcomes. The core risk was not poor UI, but voter uncertainty, accidental allocations, and decision fatigue in a system where trust and legitimacy were critical to Optimism's credibility.

    Design Approach

  • Enable distributed expertise through Lists

    Introduced Lists, a new concept that let badgeholders curate projects within their area of expertise and share proposed allocations with reasoning. This turned 500+ projects from an individual evaluation burden into a collaborative filtering problem, where voters could build on each other's domain knowledge instead of reviewing everything alone.

  • Make allocations feel real with absolute values

    Replaced percentage-based allocations with absolute OP values so voters could feel the weight of their decisions. "Give this project 0.3%" is abstract. "Give this project $120,000" is a commitment you can actually evaluate and defend. This single shift changed how voters reasoned about their ballots, moving from distributing a pool to making individual funding decisions.

  • Support comparison without oversimplifying impact

    Improved filtering, sorting, and project profiles so voters could evaluate nuanced differences between 500+ projects without reducing impact to a single score. The goal was to make large-scale evaluation feasible without flattening the complexity of what each project actually contributed.

  • Reinforce trust at irreversible moments

    Added review states, staged commitment, and confirmation checkpoints at submission so voters felt confident their ballot reflected their actual intent before actions couldn't be undone. Slowing people down at the right moments counterintuitively increased trust in the process.

Results & Impact

500+ projects made evaluable through Lists
Lists let badgeholders distribute the evaluation workload by expertise area, turning an overwhelming individual task into a collaborative one.
$40M+ allocated with confidence
Staged flows and confirmation checkpoints reduced second-guessing
UX praised by the community
Badgeholders appreciated the simplified voting experience
The upgrades to RetroPGF 3 are seriously impressive and very valuable to the ecosystem!

The “Lists” concept is gold. Badgeholders can now effectively pool their expertise, saving time and making more informed decisions. I want to specially highlight the the voting process and UI. The new integrated voting application simplifies the process for badgeholders, aamazing!

Resources